Where it begins
from landscape to lifescape
With over 10 years on the road traveling and living across the globe, we have witnessed and experienced how powerful the impact of tourism can be, in both good and evil ways, and not just on the environment but even more in the social dimension.
And as a country presents itself in the most polished way to appeal to mass tourism, a lot are left out – the life and culture of rural areas and ethnic minorities, among others. Such detached experience interests less to mindful travelers who seek to explore beyond typical attractions and discover the unique and unpolished aspects only a particular country has to offer.
This inspires us to develop a more accessible option for greater variety of travelers to explore less-visited places like Georgia where tourism is still a fledgling industry. A concept that focuses on bringing positive social impact and long-term economic benefits to the country and its people, while offering travelers authentic and inspiring experience with a personal touch.
Right from the beginning, we make conscious effort in our route design to link up a variety of communities across Georgia, on top of showing some best highlights the country is known for.
We are proud to bring travelers to closer contact with Georgians, to explore the diversity of heritage in hidden corners, discover traditions preserved in tucked-away villages, and gain insight into the current affairs of the country and its various communities. The thoughtful integration of family lunch, traditional craft and cuisine workshops, local cultural visits and overnight stay opportunities into our itineraries, offers an enriching experience that individuals can hardly get on their own, logistics and budget-wise.
Along the way
bridging the local and the foreign
giving back to make a difference
Our trips are specifically designed to integrate overnight stops outside of major cities, where travelers can experience countryside stays with local families, savor home meals made with local produce, and participate activities based around local traditions. Same with any community-based activities included in our trips, travelers get to give back, with the peace of mind that the money they spend 100% goes to the local people. We direct the economic activities of travelers to local communities; we do not take a cut or any commission.
Our flexible hop-on hop-off travel passes offer greater incentive for travelers to stay in rural areas and explore further, without the hassle and stress of ongoing travel arrangement. This creates extended opportunities of direct income for communities scattered across the country which cannot be achieved by the usual daytrips and package tours.
We innovate more sophisticated routes and itineraries so that travelers can get the full value for money while knowing that their travel money is bringing fair and better income to local communities. It is also to motivate a change in the industry – from the common practice of cut-throat competition with little differentiation, to creating more sustainable benefits for different parties by tapping deeper into the country’s potential.
We care to keep our group size small (averaging between 6-10 people) to make sure that our visit doesn’t overload local infrastructure, nor cause any frustrating congestion or safety concern with the use of large vehicles for maximizing profits or delivering a sense of classiness to impress tourists. We explore, but never exploit.
explore, but not exploit
shared values and vision
As you can imagine, the research and development takes extensive time and effort. We review dozens of community-based options, evaluate the potential benefits of our visits to those communities, and balance that with the engaging experience we wish to bring to our travelers. We constantly revisit the options and re-plan our routes, as we work around the constraints in integrating them into our itineraries.
Despite the hard work and lengthy process, the positive feedback from our riders and local communities has proven the value of what we strive for and motivated us to take it further. With the support of you – worldwide travelers – sharing the same vision as us, we are working on further enriching our Georgia routes, and expanding our network to connect Armenia and Azerbaijan as well.
By traveling with us, you are part of a drive towards positive change. You are making a positive difference that goes a long way for dozens of people during your travel.
We hope to see you on-board!
As domestic tourism reopens, how ready are the local communities facing the new travel world? What are the challenges behind?
Stay tuned for our sharing on travel and community support in Covid times.
We innovate more sophisticated routes and itineraries so that travelers can get the full value for money while knowing that the travel money they spend is bringing fair and better income to local communities. It is also to motivate a change in the industry – from the common practice of cut-throat competition with little differentiation, to tapping into the greater potential of what the country has to offer.
We keep our group size small (averaging between 6-12 people) to make sure that our visit doesn’t overload local infrastructure, nor cause any frustrating congestion or safety concern with the use of large vehicles for maximizing profits or delivering a sense of classiness to impress tourists. We explore, but never exploit.